A1 Refereed original research article in a scientific journal

Industrial buyers’ use of references, word-of-mouth and reputation in complex buying situation

Authors: Aarikka-Stenroos Leena, Makkonen Hannu

Publisher: Emerald Group Publishing Limited

Publication year: 2014

Journal: Journal of Business and Industrial Marketing

Journal acronym: JBIM

Volume: 29

Issue: 4

First page : 344

Last page: 352

Number of pages: 9

ISSN: 0885-8624

DOI: https://doi.org/10.1108/JBIM-08-2013-0164