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Legitimizing diverse uses for qualitative research: A rhetorical analysis of two management journals




TekijätWelch C., Plakoyiannaki E., Piekkari R., Paavilainen-Mäntymäki E.

KustantajaWiley-Blackwell Publishing Ltd.

Julkaisuvuosi2013

JournalInternational Journal of Management Reviews

Tietokannassa oleva lehden nimiInternational Journal of Management Reviews

Vuosikerta15

Numero2

Aloitussivu245

Lopetussivu264

Sivujen määrä20

ISSN1460-8545

DOIhttps://doi.org/10.1111/ijmr.12001

Verkko-osoitehttp://api.elsevier.com/content/abstract/scopus_id:84875811694


Tiivistelmä
This paper examines how management researchers rhetorically construct the theoretical purpose and contribution of qualitative studies. By means of a rhetorical analysis of qualitative studies published in the Academy of Management Journal and Journal of Management Studies, we identify three sets of rhetorical practices, or repertoires, in the period 1999-2011. These repertoires differ with regard to how they position and legitimize the use of qualitative research. The first repertoire, which we label 'modernist', bases the legitimacy of qualitative research on its exploratory and theory-building strengths. The second 'revisionist' repertoire accepts key assumptions of modernism, but allows for an expanded role for qualitative research. In contrast, the third 'subversive' repertoire is non-positivist and rejects the traditional theory-building/-testing dichotomy. Using the insights from our 'rhetoric of science' approach, we argue for the use of alternative repertoires that decouple qualitative research from the rhetoric of exploration. © 2012 The Authors International Journal of Management Reviews © 2012 British Academy of Management and Blackwell Publishing Ltd.



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