A framework for conceptualising and managing brand identity and reputation in higher education – an exploratory case approach - UTU Research Portal

A framework for conceptualising and managing brand identity and reputation in higher education – an exploratory case approach

: an exploratory case approach

: Chapleo Chris, Suomi Kati

: O’Malley Lisa

: Academy of Marketing Conference

: 2015

: Academy of Marketing Conference 2015

: 978-1-905952-64-9