Exploring Individuals’ Switching Behaviour: An Empirical Investigation in Social Network Games in China

: Xiaoyu Xu, Hongxiu Li, Jukka Heikkilä, Yong Liu

: Dianne Lux Wigand & et al.

: Bled, Slovenia

: 2013

: Proceedings of the 26th Bled eConfernce:eInnovations: Challenges and impacts for Individuals, Organisations and Society

: Bled eConference

: 26