Servitization as management innovation - strategic choice or fad?

: Ackerman E, Thitz O, Huttu E, Martinsuo M

: Fynes B, Coughlan P

Publisher: European Institute for Advanced Studies in Management EIASM

: 2013

: 20th European Operations Management Association, EurOMA Conference, Operations Management at the Heart of the Recovery, 7-12 June 2013, Dublin, Ireland

: International Annual European Operations Management Association Conference

: 978-1-905254-74-3

: https://researchportal.tuni.fi/en/publications/74542ddc-518a-41e9-9472-8835e4240db3