Ready to sell? Requirements for promoting service selling in a manufacturing firm

: Vaittinen E, Martinsuo M

: Bigdeli A, Frandsen T, Raja J, Baines T

Publisher: Aston University

: 2018

: Proceedings of the Spring Servitization Conference, DrivingCompetitiveness through Servitization, 14-16 May 2018

: 9781854494481