Image risks of servitization for a product manufacturer

: Nenonen S, Ahvenniemi O, Martinsuo M

: Fynes B, Coughlan P

Publisher: European Institute for Advanced Studies in Management EIASM

: 2013

: 20th European Operations Management Association, EurOMA Conference, Operations Management at the Heart of the Recovery, 7-12 June 2013, Dublin, Ireland

: International Annual European Operations Management Association Conference

: 978-1-905254-74-3

: https://researchportal.tuni.fi/en/publications/5a0da0fc-c80f-4cc3-9bc9-665e16b0d0ee