Idea and concept evaluation and products attractiveness in selecting product development projects

: Martinsuo M, Poskela J

: 2010

: EURAM 2010, European Academy of Management Conference, 19-22 May, 2010, Rome, Italy

: https://researchportal.tuni.fi/en/publications/b663a326-aae9-4d5b-a1e2-c72d6c245fbe