Exploring smart and creative city brand associations: Evidence from ten European cities at the time of the Covid-19 crisis
(Conference abstract: the 7th Annual Conference of the International Place Branding Association (IPBA) 2023)
: Lemmetyinen Arja, Nieminen Lenita, Aalto Johanna, Pohjola Tuomas
: Annual Conference of the International Place Branding Association
Publisher: Lund University & International Place Branding Association
: Lund University, Campus Helsingborg, Sweden
: 2023
: 7th Annual Conference of the International Place Branding Association (IPBA): Place Branding in Times of Crisis and Uncertainty: Book of Abstracts
: 978-91-8039-869-5
: https://placebranding.org/wp-content/uploads/2023/11/IPBA-2023_Book-of-abstracts.pdf
: https://research.utu.fi/converis/portal/detail/Publication/182018321
This study investigates the creative spheres and smart city brand associations of ten European cities. Our
research is inspired by extensive datasets from a multidisciplinary research project related to creative
economies. The study’s results illustrate that the creative spheres of the European cities in question are crucial
assets to city branding alongside smart city dimensions, such as sustainability, social inclusion, and
digitalization. The study presents four smart and creative city branding associations that contribute to the
differentiation and competitiveness of cities in the post-pandemic era.
