A1 Refereed original research article in a scientific journal

YouTubers and Urban Everyday Narratives in Havana




AuthorsNava Contreras Nadia

PublisherStockholm University Press

Publishing placeStockholm

Publication year2023

JournalIberoamericana

Journal acronymIberoamericana

Article number7

Volume52

Issue1

First page 76

Last page87

eISSN2002-4509

DOIhttps://doi.org/10.16993/iberoamericana.581

Web address https://doi.org/10.16993/ iberoamericana.581

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/181716072


Abstract

This paper presents the first academic exploration of the Cuban YouTubesphere. It addresses the surge and momentum of digital content production publicly distributed through the YouTube platform, focusing on Havana-based creators engaging in mobile practices. These media agents feature landmarks, attractions, and quotidian itinerances portraying the city and the changes occurring within and on its representations. By juxtaposing the analysis of a large corpus of videos produced between 2017 and 2022 with netnographic and mobile ethnography observations, the article contextualizes Cuba’s YouTuber boom within the larger framework of the state-led Digital Revolution. Then, it reflects briefly on the implications of YouTubers’ (g)local narratives as 1) objects of affection for the digital diaspora and people interested in Cuba, 2) a form of public space intervention, 3) a digital repository portraying the urban quotidian amidst societal transformations.


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Last updated on 2024-26-11 at 19:57