A1 Refereed original research article in a scientific journal
Environmental communication for expert audiences - experimenting three approaches
Authors: Jämsä Johanna, Sandström Vilma, Holopainen Jani, Juhola Sirkku, Kalliokoski Tuomo, Korhonen-Kurki Kaisa, Lyytikäinen Veera, Mattila Osmo, Pietikäinen Janna, Soini Katriina
Publisher: Routledge
Publication year: 2023
Journal: Applied Environmental Education and Communication
Journal name in source: Applied Environmental Education and Communication
Volume: 22
Issue: 2
First page : 61
Last page: 75
eISSN: 1533-0389
DOI: https://doi.org/10.1080/1533015X.2023.2221461
Web address : https://doi.org/10.1080/1533015X.2023.2221461
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/180548596
We studied three novel approaches in environmental science communication for experts: gamification, virtual reality, and art-based scenario workshops and analyze participants’ perceptions through qualitative interviews and a survey. Four dimensions emerged from the interviews: enjoyment, usability, sociability, and learning that were found to be important for scientific communication. The approaches were perceived as enjoyable and beneficial for creating dialogue. However, the simplification of the information reduced its usability for experts. The approaches were found suitable for understanding other participants’ viewpoints rather than disseminating knowledge about the content. Experts as a target group require special focus in the development of science communication.
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