The current document is part of project CORDIALIS and is intended for craftsmen and other rural cultural professionals. This manual is a collection of experiences and advice gathered from all project’s partner countries (Italy, Lithuania, Finland and France). It aims to show participatory, non-formal activities, highlighting elements of local and rural cultural heritage in different professional and informal contexts. The main intention behind this manual is to provide artisans with ideas and advice, which they could apply in their activities, development of communication and attraction of customers. Manual intends to reveal activities for an interactive, virtual, art-based campaign to help local artisans and art professionals to present and showcase their crafts, traditional skills and products.