A1 Refereed original research article in a scientific journal
COVID-19 Compliance and Media Consumption: A Longitudinal Study of Finland and the US During the First Year of COVID-19
Authors: Koivula Aki, Räsänen Pekka, Marttila Eetu, Sedgwick Donna, Hawdon James
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Publication year: 2023
Journal: Journal of Broadcasting and Electronic Media
Journal name in source: JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Journal acronym: J BROADCAST ELECTRON
Number of pages: 23
ISSN: 0883-8151
eISSN: 1550-6878
DOI: https://doi.org/10.1080/08838151.2023.2226276
Web address : https://doi.org/10.1080/08838151.2023.2226276
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/180015834
The article examines media consumption and compliance with health-protective measures during the COVID-19 pandemic. Two-wave, longitudinal surveys were conducted in Finland and the United States in April 2020 and October 2020, with a total of 1,380 participants (N = 1,380). The variables analyzed included daily consumption of different media channels (broadcast, print, and social media), health-protective behavior, and COVID-19 self-efficacy. The results indicated that individuals who consumed more than one media channel on a daily basis exhibited increased health-protective behavior and COVID-19 self-efficacy in both countries. One-sided and social media-based media consumption showed a negative association with health-protective behavior and COVID-19 self-efficacy in both countries. Finally, COVID-19 self-efficacy was found to mediate the relationship between media consumption and health-protective behavior in both countries, with a stronger effect observed in the United States.
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