In this explorative case study we planned, tested and verified an assessment tool for evaluating Social Media (SOME) skills among vocational teachers. We also planned and trained vocational teachers in the use of social media tools. The case study was automotive and transport engineering upper secondary vocational teacher training. According Huhtala [1], based on a large national inquiry of the automotive sector, there has arisen the need to develop the skills of the student in many ways. They require paying attention to coming trends of the teaching methods and the technology [2].

With the help of this training we wanted to provide teachers a better understanding of ideology of SOME and realize its pedagogical possibilities and benefits. In the case study training we introduced theories and examples about SOME and its potential to solve future challenges in the automotive sector. But there are multiple barriers in utilizing social software [3].

We explored an answer to the research question: How to assess utilization of social media tools in teaching among vocational Teachers? We discovered that utilizing an assessment survey questionnaire before a training course was very beneficial.

In this case study we found out that the ability to utilize SOME tools among automotive vocational teachers was poor. Our earlier studies among adult SOME users support these findings [4],[5],[6],[7]. Our notion was that the automotive and transport engineering genre was very traditional and surprisingly conservative towards new technology like SOME for example. Limitations in the research process were typical for the case study [8],[9].