How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other? (Paper presented at the Finnish Academy of Marketing Conference 2022) - UTU Tutkimustietojärjestelmä

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How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other?
(Paper presented at the Finnish Academy of Marketing Conference 2022)

Tekijät: Köykkä Tanja, Tähtinen Jaana

Konferenssin vakiintunut nimi: The Finnish Academy of Marketing Conference

Julkaisuvuosi: 2022