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Smarter experiences for costal forest destinations with big data?




AuthorsPohjola Tuomas, Lähteenmäki-Uutela Anu

EditorsÁsa Marta Sveinsdóttir, Þórný Barðadóttir

Conference nameNordic Symposium in Tourism and Hospitality Research

Publication year2021

Book title Shaping mobile futures: Challenges and possibilities in precarious times. Book of abstracts

Series titleRannsóknamiðstöð ferðamála

ISBN978-9935-505-00-9

ISSN1670-8857

Web address https://www.rmf.is/static/research/files/bookofabstracts-shapingmobilefutures-16921-1pdf

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/176672736


Abstract

Various types of data can be used to enhance customer experiences. Social big data and rich customer
data are often discussed in this context and applied in innovation processes yet other types of (open)
data, such as public databases offering monitoring data on ecosystem services, are left with less
attention in experiences building. The potential for information-intensive smart services in tourism and
data-enriched experience design is constantly increasing yet, the potential of open environmental data
and public APIs in creating immersive contextual experience contents is often ignored. The paper draws
on conceptualisations of forest related big data innovation and smart technology usage in enhancing
the experience-scape of nature destinations. By reviewing appropriate literature, the paper aims to
identify the key dimensions of smart coastal forest experiences and how big data could assist in
enriching such experiences. The conceptualisations may be complemented with expert interviews and
illustrative smart case descriptions if considered necessary.


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Last updated on 2024-26-11 at 22:15