The different social contexts and historical backgrounds of countries in which companies operate may influence how their managers understand and apply the concept of environmental commitment. Thus, the understanding of environmental commitment in the post-communist societies of Central and Eastern Europe can be expected to be different from the Western markets. This study sheds light on these issues by analyzing managerial stories about environmental commitment in Russia. It explains how managers’ sensemaking is shaped by the Soviet socio-historical context. This study contributes to the limited literature on environmental commitment in postcommunist societies and provides a link between environmental commitment and sensemaking research, thus responding to recent calls for a clarification of the microfoundations of corporate social responsibility.