Emotional branding in advertising – Localization as a competitive advantage
(Presentation at the 15th Global Brand Conference 2022)
: Pajuranta Katariina, Hakala Ulla
: Graig Hirst, Tony Grimes, Katie Dunn
: Global Brand Conference
: 2022
Emotional branding in advertising – Localization as a competitive advantage
(Presentation at the 15th Global Brand Conference 2022)
: Pajuranta Katariina, Hakala Ulla
: Graig Hirst, Tony Grimes, Katie Dunn
: Global Brand Conference
: 2022