O2 Muu julkaisu

Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification
(Presentation at the 72nd Annual ICA Conference 2022)

Tekijät: Mueller Sophia, Johnson Benjamin K., Hakala Ulla

Konferenssin vakiintunut nimi: Annual ICA Conference

Julkaisuvuosi: 2022