Other (O2)

Modern Dad, Modern Ad: Testing Cross-Cultural Effects of Fatherhood Depictions on Brand Attitudes and Identification
(Presentation at the 72nd Annual ICA Conference 2022)





List of Authors: Mueller Sophia, Johnson Benjamin K., Hakala Ulla

Conference name: Annual ICA Conference

Publication year: 2022



Last updated on 2022-15-08 at 13:22