A4 Vertaisarvioitu artikkeli konferenssijulkaisussa
B2C Business Models for Museum and Cultural Travel Mixed Reality Solutions
Tekijät: Olli I. Heimo, Tuomas Mäkilä, Timo Korkalainen, Lauri Viinikkala, Teijo Lehtonen
Konferenssin vakiintunut nimi: International Academic Mindtrek Conference
Kustannuspaikka: Tampere
Julkaisuvuosi: 2016
Kokoomateoksen nimi: Academic Mindtrek: Proceedings of the 20th International Academic Mindtrek Conference
Sarjan nimi: Academic Mindtrek
Numero sarjassa: 20
ISBN: 978-1-4503-4367-1
DOI: https://doi.org/10.1145/2994310.2994349
Verkko-osoite: http://dl.acm.org/citation.cfm?id=2994310
In this
paper B2C business models for cultural travel mixed reality solutions are
analysed through both mobile application and video game business model
frameworks. We argue that there are several business models that overlap both
traditional application business in mobile ecosystems as well as video gaming and
there are quite a few that are not (yet) feasible. This study presents a new
improved model to comprehend and further analyse the MR business logic in
museums and cultural travel business-to-customer business models.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
