Refereed article in conference proceedings (A4)

B2C Business Models for Museum and Cultural Travel Mixed Reality Solutions

List of Authors: Olli I. Heimo, Tuomas Mäkilä, Timo Korkalainen, Lauri Viinikkala, Teijo Lehtonen

Conference name: International Academic Mindtrek Conference

Place: Tampere

Publication year: 2016

Book title *: Academic Mindtrek: Proceedings of the 20th International Academic Mindtrek Conference

Title of series: Academic Mindtrek

Number in series: 20

ISBN: 978-1-4503-4367-1




In this
paper B2C business models for cultural travel mixed reality solutions are
analysed through both mobile application and video game business model
frameworks. We argue that there are several business models that overlap both
traditional application business in mobile ecosystems as well as video gaming and
there are quite a few that are not (yet) feasible. This study presents a new
improved model to comprehend and further analyse the MR business logic in
museums and cultural travel business-to-customer business models.

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Last updated on 2021-24-06 at 11:07