A4 Refereed article in a conference publication
B2C Business Models for Museum and Cultural Travel Mixed Reality Solutions
Authors: Olli I. Heimo, Tuomas Mäkilä, Timo Korkalainen, Lauri Viinikkala, Teijo Lehtonen
Conference name: International Academic Mindtrek Conference
Publishing place: Tampere
Publication year: 2016
Book title : Academic Mindtrek: Proceedings of the 20th International Academic Mindtrek Conference
Series title: Academic Mindtrek
Number in series: 20
ISBN: 978-1-4503-4367-1
DOI: https://doi.org/10.1145/2994310.2994349
Web address : http://dl.acm.org/citation.cfm?id=2994310
In this
paper B2C business models for cultural travel mixed reality solutions are
analysed through both mobile application and video game business model
frameworks. We argue that there are several business models that overlap both
traditional application business in mobile ecosystems as well as video gaming and
there are quite a few that are not (yet) feasible. This study presents a new
improved model to comprehend and further analyse the MR business logic in
museums and cultural travel business-to-customer business models.
Downloadable publication This is an electronic reprint of the original article. |  |
