The support and influence of industrial business associations (IBAs) for the internationalisation process of small and medium-sized enterprises (SMEs) is questioned. This qualitative case study on the textile industry in Portugal illustrates how SMEs are influenced by their IBA. Findings suggest that it has a preponderant role in supporting the international expansion of associated SMEs. Particularly, the promotion and organisation of trade fairs seem to foster first entries and continuous international expansion in the same way the IBA seems to influence their foreign market selection. However, SMEs feel that the IBA's work could still be improved by their facilitating more matchmaking processes, promoting collaborations, improving their seizing of available internationalisation opportunities, and providing more information about agents and distributors in foreign markets. Thus, we can say that, despite the internet and global opportunities that firms can directly benefit from, the role of IBAs is still relevant for SME's internationalisation, and there is still room for improvement.