This paper explores Finnish regulatory authorities’ attempts to mitigate young people’s participation in mediated sexuality. Previous studies have argued that both attempted regulation and education about media and sexuality are often out of touch with many adolescents’ lives. The research material examined here consists of a series of six official public announcements by the Finnish Police Force between 2017 and 2020 concerning young people’s intimate exchanges online. The material also includes Europol’s #SayNO campaign resources as adapted for a Finnish audience and the National Bureau of Investigation’s short video clip on TikTok that appeared in November 2020. By using a Foucauldian inspired critical investigative method to unpack the pedagogical messages that frame official statements and the approaches used by Finnish authorities to regulate mediated sexual exchanges, this paper focuses on the uses of shame as an ongoing pedagogical strategy. These resources stress young individuals’ responsibility to avoid unwanted public exposure and young people are directed towards their individual responsibilities via strategies to manage online reputations, maintain a positive digital footprint and pursue a respectable online identity. However—as will be demonstrated in this paper— these kinds of official educational responses often serve to avoid important discussion about sexual rights, including sexual self-expression, sexual self-representation, communicating consent, and ethical behaviour, which are crucial questions for our deeply mediatised sexual lives. I argue that in addition to challenging the expressive elements of discursive politics endorsing shame, we should also advance alternative approaches to improve comprehensive regulatory frameworks. I explore the value of a shift away from current discourses that reinforce digital abstinence and sexual shame to considerations of consent and ethics, respectful of the sexual rights of young people.