A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
From public service broadcasting towards soci(et)al TV. Producers’ perceptions of interactivity and audience participation in Finland and Israel
Tekijät: Heidi Keinonen, Oranit Klein Shagrir
Julkaisuvuosi: 2017
Journal: Nordicom Review
Vuosikerta: 38
Numero: 1
Aloitussivu: 65
Lopetussivu: 79
Sivujen määrä: 15
ISSN: 1403-1108
DOI: https://doi.org/10.1515/nor-2016-0037
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/17455411
In a changing media environment, television is being transformed by the adoption of practices
such as audience participation and interactivity. This article analyses the ways in which
managers and producers in Finnish and Israeli public service and hybrid television companies
perceive participation and interactivity. We suggest that while these concepts can be described
by hybrid broadcasters using the technologically- and commercially-oriented concept
of ‘social TV’, the term does not adequately address the perceptions of socially-oriented
public service broadcasters (PSBs). Hence, we propose the society- and value-oriented
concept of ‘soci(et)al TV’ in an effort to conceptualise the PSBs’ perceptions concerning
the adoption of interactivity and participation practices while they seek to fulfil their social
commitments and objectives. Our argument is based on a comparative study of two different
broadcasting models (public service vs. hybrid) in two national media systems and cultures.
Ladattava julkaisu This is an electronic reprint of the original article. |