A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä

From public service broadcasting towards soci(et)al TV. Producers’ perceptions of interactivity and audience participation in Finland and Israel




TekijätHeidi Keinonen, Oranit Klein Shagrir

Julkaisuvuosi2017

JournalNordicom Review

Vuosikerta38

Numero1

Aloitussivu65

Lopetussivu79

Sivujen määrä15

ISSN1403-1108

DOIhttps://doi.org/10.1515/nor-2016-0037

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/17455411


Tiivistelmä

In a changing media environment, television is being transformed by the adoption of practices

such as audience participation and interactivity. This article analyses the ways in which

managers and producers in Finnish and Israeli public service and hybrid television companies

perceive participation and interactivity. We suggest that while these concepts can be described

by hybrid broadcasters using the technologically- and commercially-oriented concept

of ‘social TV’, the term does not adequately address the perceptions of socially-oriented

public service broadcasters (PSBs). Hence, we propose the society- and value-oriented

concept of ‘soci(et)al TV’ in an effort to conceptualise the PSBs’ perceptions concerning

the adoption of interactivity and participation practices while they seek to fulfil their social

commitments and objectives. Our argument is based on a comparative study of two different

broadcasting models (public service vs. hybrid) in two national media systems and cultures.


Ladattava julkaisu

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.





Last updated on 2024-26-11 at 13:27