Affective capitalism: Investments and investigations
: Tero Karppi, Lotta Kähkönen, Mona Mannevuo, Mari Pajala, Tanja Sihvonen
: 2016
Ephemera : Theory and Politics in Organization
: 16
: 4
: 1
: 13
: 13
: http://www.ephemerajournal.org/
Affective capitalism is a mode of production where systems of organising production and distribution rely on the capacities of different bodies, human and non-human, to encounter each other. These encounters and different modes of capital that emerge are surrounded by a vast array of technologies of production, capture, valorisation, commodification and transformation. Affective capitalism appeals to our desires, it needs social relationships, and organises and establishes them.
affective capitalism, affect theory, body, consumption, production