This study examines a range of factors associating with eventual citation and altmetric counts to a paper. The factors include research
collaboration, institution impact, journal impact, journal open accessibility, and field type that will be modelled in association with
citation counts, Twitter posts, Facebook posts and Mendeley readers. The results show that the factors driving increased citations are
different from those driving increased altmetric events. The altmetric events differ from each other in terms of a few factors. The
findings from this study can contribute to the continued development of theoretical models and methodological developments associated
with capturing, interpreting, and understanding altmetric events. This work can also aid research policy makers with identifying
important factors driving altmetric events.