2.0 Country Branding



: Mittilä T.S, Laurén H. L.M.

: Tim Chou

: 2014 International Conference on Global Economy, Commerce and Service Science

: Hong Kong

: 2014

: GECSS2014 International Conference on Global Economy, Commerce and Service Science

: 370

: 373

: 978-90-78677-96-3

: 1951-6851


The article lays a theoretical ground for empirical futures research on country branding. The

concept of crowdbranding is introduced.




Last updated on 2024-26-11 at 13:26