A4 Refereed article in a conference publication

2.0 Country Branding



Authors: Mittilä T.S, Laurén H. L.M.

Editors: Tim Chou

Conference name: 2014 International Conference on Global Economy, Commerce and Service Science

Publishing place: Hong Kong

Publication year: 2014

Book title : GECSS2014 International Conference on Global Economy, Commerce and Service Science

First page : 370

Last page: 373

ISBN: 978-90-78677-96-3

ISSN: 1951-6851


Abstract

The article lays a theoretical ground for empirical futures research on country branding. The

concept of crowdbranding is introduced.




Last updated on 2024-26-11 at 13:26