Birgitta Sandberg
D.Sc. (Econ. & Bus. Adm.)
birgitta.sandberg@utu.fi Rehtorinpellonkatu 3 Turku : 237 |
Emotions in the innovation process; vulnerable consumers; commercialization of radical innovations
Birgitta Sandberg holds
a doctoral degree (2005) in International Business and works as a University
Research Fellow at the Department of Marketing and International Business in
the Turku School of Economics, University of Turku. She also holds Adjunct
Professorhip (2014-) in ‘Marketing and Management of Innovations’ from Turku
School of Economics.
Birgitta's main research interests include emotions in innovations processes and in market creation and transformative consumer behaviour. She is collaborating in various interdisciplinary international research projects. In 2017-2020 she led KULTA project funded by the Emil Aaltonen Foundation, which concentrated in bond-related needs of consumers. In 2019-2023 she leads the WP “Lifestyle changes by generation and life cycle” as part of the Healthy Lifestyles to Boost Sustainable Growth (STYLE) SRC-project funded by the Academy of Finland. In 2022-2025 she participates in CloSer research project which focuses on "Clown doctors co-creating the experienced servicescape". The research project is funded by the Foundation for Economic Education.
Birgitta coordinates the Global Innovation Management
Master’s Degree Program and teaches courses related to international business, innovation
management and qualitative research methods. She also supervises doctoral, master’s and bachelor’s theses.
- Exploring the transformation of the entrepreneurial firm into a Multinational Enterprise (2011) Vaasa University Zettinig, Peter;Fuerst, Sascha;Sandberg, Birgitta
- Operationalising brand heritage and cultural heritage (2011)
- Journal of Product and Brand Management
- Selection of target markets and planning for market entry: Case Metrotaifun (2011) University of Turku Sandberg, Birgitta;Zettinig, Peter
- Commercialisation of innovations requires co-operation and networks (2010) Baltic Rim Economies Aarikka-Stenroos, L.; Sandberg, B.
- Differing intrinsic motivations of innovative entrepreneurs and entrepreneurial innovators – Not just a hen-and-egg issue? (2010) Proceedings in the 17th International Product Development Management Conference, 13.-15. June in Murcia Sandberg, B.; Hurmerinta, L.; Zettinig, P.
- Entrepreneurial Internationalisation. Effectuation Logic and International Expansion (2010) EIBA Annual Conference , 9.-11. December in Porto Zettinig, P.; Sandberg, B.; Fuerst, S.
- Heritage chameleons. Utilisation of brand heritage in international companies (2010) Proceedings of the Academy of Marketing SIG Conference on Brand, Identity and Corporate Reputation Lätti, S; Hakala, U.; Sandberg, B.
- Hyväkään uutuus ei myy itse itseään (2010)
- Talouselämä
- Learning to Communicate with Students from Other Cultures - A Video Ethnography Pilot Study. Competitive Paper (2010) Proceedings of the 36th Annual Conference of EIBA (European International Business Academy), 9.-11. December in Porto Sandberg, B.; Vincze, Z.
- Radical product innovation as mindset to transfer dynamic entrepreneurial capabilities to new industries (2010) Proceedings in the 17th International Product Development Management Conference Zettinig, P.; Sandberg, B.; Ketolainen M.
- Building intercultural competences in a multicultural classroom – Can one course make a difference? (2009) Proceedings of the NFF Conference Sandberg Birgitta, Vincze Zsuzsanna
- How to create and manage a net to commercialize an innovation? (2009) Proceedings of the IMP Conference Aarikka-Stenroos Leena, Sandberg Birgitta
- Ideative nonchampion: A person worth identifying? (2009) Proceedings of the 16th International Product Development Management Conference Pitkänen Kirsi, Sandberg Birgitta, Stenholm Pekka
- The Future of Innovation Gets Emotional (2009) The Futurev of Innovation Sandberg Birgitta
- The significance of customer involvement in product development process (2009) Proceedings of the 16th International Product Development Management Conference Sandberg Birgitta, Hurmerinta Leila, Nummela Niina
- Consumer Learning Roadmap: New Buzzword or Necessary Tool? (2008) Knowledge Matters. Technology, Innovation and Entrepreneurship in Innovation Networks and Knowledge Clusters Hänninen Seppo, Sandberg Birgitta
- Managing and Marketing Radical Innovations: Marketing new technology (2008) Sandberg Birgitta
- Money for nothing? Risks in biopharmaceutical companies from the perspective of public financiers (2008)
- Journal of Commercial Biotechnology
- Customer-Related Proactiveness in the Radical Innovation Development Process (2007)
- European Journal of Innovation Management
- Enthusiasm in the Development of Radical Innovations (2007)
- Creativity and Innovation Management
