Miia Grenman
D.Sc. (Econ. & Bus. Adm.)
Markkinointi, Jyväskylän yliopiston kauppakorkeakoulu miia.grenman@utu.fi +358 41 502 3293 Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3599-3121 |
Transformative consumer research (TCR); consumer well-being; positive psychology; eudaimonic well-being; flourishing; meaning; good everyday life; wellness consumption and practices; wellness branding; Gen Z
D. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2019)
M. Sc. (Econ. & Bus.
Adm.), Marketing, Turku School of Economics (2008)
BBA, International marketing, Turku Polytechnic (2004)
I work as a postdoctoral researcher at the University of Jyväskylä (JSBE) in Academy of Finland's funded interdisciplinary and multi-year research project: Biodiversity Respectful Leadership (BIODIFUL). My research focuses on biodiversity-respectful flourishing life and Gen Z as future consumers and leaders.
I am also involved in Kone Foundation's funded three-year interdisciplinary and -artistic research project: Elonkirjon äänettömät (ELÄÄ).
- Portray of a wellness consumer – At the crossroads of health, luxury and sustainability? (2014) Miia Grénman, Jussi Nyrhinen, Terhi-Anna Wilska
(Other publication) - Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalle (2014)
- Kulutustutkimus.Nyt
(A1 Refereed original research article in a scientific journal) - Hyvinvointi ja elämyksellinen erikoiskauppa - Wellness liiketoimintamahdollisuutena (2013) KULUTTAJAT JA TULEVAISUUDEN ERIKOISKAUPPA: ERIKA 2020 -hankkeen loppuraportti Miia Grénman, Juulia Räikkönen
(D4 Published development or research report or study ) - Wellness Consumers : Who Are They? (2012) Räikkönen, Juulia;Grénman, Miia;Marjanen, Heli
(B3 Non-refereed article in a conference publication) - Wellness in retailing : Constructing a model of the wellness retail industry (2012) Grénman, Miia;Räikkönen, Juulia;Marjanen, Heli
(A4 Refereed article in a conference publication )
