Arja Lemmetyinen

Entrepreneurship (Department of Management and Entrepreneurship)

arinle@utu.fi

: https://orcid.org/0000-0002-1974-0784

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Who takes the lead in initiating cooperation in a cultural network and why? A case of a rural Finnish destination (2015) Proceedings Heritage, Tourism and Hospitality International Conference Arja Lemmetyinen, Lenita Nieminen, Johanna Aalto
Coordinating Cooperative Cultural Networks: The Case of Culture Finland (2014) Harnessing Place Branding through Cultural Entrepreneurship Arja Lemmetyinen
Cultural Entrepreneurship Conference (CEC) 10.-11.12.2012 – University Consortium of Pori, Finland (e-publication) (2014) Cultural Entrepreneurship Conference (CEC) 10.-11.12.2012 (e-publication) Buddhika Niranjan Gamage, Namal Balasooriya, Sandya Nishanthi Gunasakera, Mervi Luonila, Tapio Häyhtiö, Tarja Toikka, Lenita Nieminen, Arja Lemmetyinen, Lenita Hietanen, Taina Järvi, Marja-Leena Rönkkö, Jaana Lepistö, Kärt Summatavet, Mervi Raudsaar, Kari Salo, Valery Gordin, Mariya Dedova, Jennie Elfving, Tuomas, Pohjola, Sari Karttunen, Arja Lemmetyinen, Frank M Go, Mervi Luonila, Kati Suomi, Arja Lemmetyinen, Frank M Go, Egbert van der Zee, Frank M Go,Valery Gordin, Julia Trabskaya, Tuula Mittilä, Tanja Lepistö, Reeta Hautaniemi
Harnessing Place Branding through Cultural Entrepreneurship (2014) Frank M. Go, Arja Lemmetyinen, Ulla Hakala
Heritage as an Asset in Building Place Brand Identity in Cultural Tourism Business – Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2014 November 6-8, 2014 Istanbul, Turkey (2014) Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2014 Arja Lemmetyinen, Lenita Nieminen, Liisa Marjoniemi
Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK – Network brand equity: an Actors’ Perception Perspective (2014)
- Global brand conference of academy of marketings brand, corporate identity and reputation special interest group
Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK Arja Lemmetyinen, Kirsi Meriläinen, Frank Go
Co-creating a green marketing plan for business tourists, case: Bothnian Coustal Road (2013) Sustainable business tourism. A selction of papers presented at ATLAS Business Tourism Special Interest Group meetings Arja Lemmetyinen, Lenita Nieminen, Tuomas Pohjola
Co-creation of experience and entrepreneurial learning (2013) Nieminen Lenita, Summatavet Kärt, Lemmetyinen Arja
Country image as a nation-branding tool (2013)
- Marketing Intelligence and Planning
Hakala U, Lemmetyinen A, Kantola S
Creating two-way linking value in branding (2013) Hakala U., Lemmetyinen A.