Arja Lemmetyinen
arinle@utu.fi |
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- Smartphone Users’ Self Technology Chinese Fe-male Tourists’ Impression Management on Selfies
(Abstract presentation at the Finnish Academy of Marketing annual conference (FAMA) 2022) (2022) Liu Danping, Lemmetyinen Arja - Toward Smart and Strategic Place-Brand Engagement
(Abstract of the 6th Annual Conference of International Place Branding Association, 2022) (2022) 6th Annual Conference International Place Branding Association: book of abstracts Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja, Liu Danping - Towards Smart and Strategic Place-Brand Engagement
(Abstract of the 30th Nordic Symposium on Tourism and Hospitality Research, 2022) (2022) 30th Nordic Symposium on Tourism and Hospitality Research: Participatory approaches to development for desirable tourism futures. Book of abstracts Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja - Value creation modelling for creative economies: networks, innovation and digitalization (2022) Pukkinen Tommi, Heinonen Jarna, Hytti Ulla, Hytönen Kaisa, Kravčenko Dmitrijs, Lemmetyinen Arja, Nieminen Lenita, Pohjola Tuomas, Popova Diāna, Sauka Arnis, Sihvonen Lilli, Stenholm Pekka, Van Mumford Jonathan
- A gentler structure to life: co-creation in branding a cultural route (2021)
- Place Branding and Public Diplomacy
- Co-creating a brand ecosystem in tourism destinations - A case study from three networks
(Presentation at the XIII Symposium of Finnish Tourism and Leisure Research 2021) (2021) Lemmetyinen Arja, Nieminen Lenita, Lepistö Tanja - Digitalization of coastal nature experiences within a collaborative innovation network: Regional
ecosystem branding approach of DigiNature Satakunta project in the west coast of Finland (2021) Shaping mobile futures: Challenges and possibilities in precarious times. Book of abstracts Pohjola Tuomas, Dimitrovski Darko, Lepistö Tanja, Lemmetyinen Arja - Ethical value propositions in branding a rural community (2021) Humanistic Tourism: Values, Norms and Dignity Lemmetyinen Arja, Nieminen Lenita, Johanna Aalto
- Matkailuelämysten digisovellukseen kulttuurista sisältöä
(Turun Matkailuakatemian verkkouutinen) (2021) Pohjola, Tuomas; Raike, Eeva; Lemmetyinen, Arja - Stakeholder engagement for place branding ecosystem building: the role of platforms
(Presentation at the 5th Annual Conference of the International Place Branding Association (IPBA 2021)) (2021) Pohjola Tuomas, Sihvonen Lilli, Lemmetyinen Arja, Nieminen Lenita - The Heritage of an Architect at the Heart of a Cultural Route
(Presentation at the 5th Annual Conference of the International Place Branding Association (IPBA 2021)) (2021) Lemmetyinen Arja, Nieminen Lenita, Aalto Johanna - Understanding coastal and marine tourism sustainability - A multi-stakeholder analysis (2021)
- Journal of Destination Marketing and Management
- Liiketoimintaverkostot ja niiden hallinta kulttuurimatkailussa (2020) Matkailuliiketoimintaa teoriasta käytäntöön Arja Lemmetyinen
- Matkailuelämysten digisovellukseen kulttuurista sisältöä (2020) Tuomas Pohjola, Eeva Raike, Arja Lemmetyinen
- Rebranding a "rather strange, definitely unique" city via co-creation with its residents (2020)
- Place Branding and Public Diplomacy
- Segmenting cultural consumers in the experiential perspective: does it make sense? (2020) Marketing 4.0: the multi-channel challenges: XVI SIM Conference, Proceedings Emanuela Conti, Massimiliano Vesci, Arja Lemmetyinen, Tonino Pencarelli
- Value Co-creation in Dynamic Networks and E-Tourism (2020) Handbook of e-tourism Tuomas Pohjola, Arja Lemmetyinen, Darko Dragi Dimitrovski,
- Book review: Entrepreneurship in culture and creative industries: Perspectives from companies and regions (2019)
- International Small Business Journal
- Examining interactions, relationships and networks in the context of Culture and Creative Industries (CCIs) – a mutual benefit for the IMP and CCI research? (2019) IMP Conference Papers Arja Lemmetyinen, Tanja Lepistö
- Interactions, relationships and networks in the context of CCIs (Culture and Creative Industries) – a systematic literature review (2019) Arja Lemmetyinen, Tanja Lepistö
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