Arja Lemmetyinen
arinle@utu.fi |
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- Country image as a nation branding tool (2011) Keeping up the legacy - interactive teaching in marketing and international business. Cases in honour of lecturer Martti Salo. Hakala, Ulla;Lemmetyinen, Arja
- Culture is the message': The status of cultural capital and its effect on a city's brand equity (2011) Hakala, Ulla;Lemmetyinen, Arja
- Destination network management: A conceptual analysis (2011) Kirsi Meriläinen;Arja Lemmetyinen
- Building a Brand Identity in a Network of Cruise Baltic’s Destinations (2010)
- Journal of Brand Management
- Companies as vectors of nation branding: The role of Nokia in branding Finland (2010) Annual Place Branding Yearbook 2010 Hakala, U.; Lemmetyinen, A. Gnoth, J.
- Destination-marketing organizations facing the challenges of change. Managing Change in Tourism (2010) proceedings of 59th AIEST conference Lemmetyinen, A.
- The coordination of cooperation in tourism business networks (2010)
- Turun Kauppakorkeakoulun Julkaisujasarja Ae
- The role of Nokia in branding Finland. Companies as vectors of nation branding (2010) International Place Branding Yearbook 2010 Hakala, U.; Lemmetyinen A.; Gnoth, J.
- The Role of the DMO in Creating Value in EU-funded Tourism Projects (2010) Lemmetyinen, A.
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