I have been working as an assistant, a project researcher, a university teacher and a university lecturer of digital culture since 2005. My doctoral thesis (2012) considered digitalisation of media sports. At the time I am a member of the Ethics Committee of the University of Turku, a member of editorial board of journals Kulttuurintutkimus and Wider Screen and a member of the Centre of Excellence in Game Culture
Studies research group (Awarded by Academy of Finland 2018–2025).

My research interests focus on sports and social media, media sports and gender – particularly representations of female athletes, embodiment, and the connections between game and sports/exercise cultures. I am also interested in questions concerning online research ethics in general.

Annually, I'm teaching courses about social media and online cultures, online research ethics, qualitative research methods,  and research seminar. 

I have been teaching also courses about sports and social media, online technologies and embodiment, online activism, gamification of exercise  and online communication.