Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi |
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
8 of 8
- Beautiful Exit. How to leave your business partner (2000)
- European Journal of Marketing
- The concept of satisfaction in industrial markets: A contextual perspective and a case study from the software industry (2000)
- Industrial Marketing Management
UTU Research Portal