Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi |
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
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- Ecopreneurial ventures' networked innovation commercialization
(presentation at the 34th IMP Conference) (2018) Mariia Syväri, Jaana Tähtinen - Repair processes in business relationships (2018) Fleming D, Tähtinen J, Lynch P
- Understanding the process of repair in dissolving business relationships (2018) Fleming D, Tähtinen J, Lynch P
- Business Relationship Dynamics as Stability and Change (2017) Jaana Tähtinen, Maria Holmlund
- Ironic festival branding (2017) The 24th Nordic Academy of Management Conference Kati Suomi, Mervi Luonila, Jaana Tähtinen
- Narrating City Futures: On the formation of sponsorship networks and their role in realising the tourism benefits of hosting cultural mega-events (2017) Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland Annmarie Ryan, Catherine Morel, Mervi Luonila, Jaana Tähtinen
- Research agenda with empirical results of using humour strategically in business (2017) Yrittäjyyskasvatus – Tulevaisuuden siltojen rakentaja ja raja-aitojen murtaja? 11. Yrittäjyyskasvatuspäivät 2017 Oulussa, Artikkelikirja Taina Vuorela, Eeva-Liisa Oikarinen, Pia Hurmelinna, Helena Ahola, Päivi Aro, Sari Alatalo, Anne Poutiainen, Saila Saraniemi, Eila Estola, Pirkko Siklander, Jaana Tähtinen, Jaakko Sinisalo
- How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice (2016)
- Marketing Theory
- How to study business relationship dynamics as stability and change (Peer-reviewed paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016) Jaana Tähtinen, Maria Holmlund
- In more ways than one: The role of academic gatherings in theory building (2016)
- Marketing Theory
- Intermediary roles in local mobile advertising: Findings from a Finnish study (2016)
- Journal of Marketing Communications
- Renegotiation: The First Step of Business Relationship Repair
(Esitys 2016 CBIM Academic Workshopissa, 29.6.-1.7. 2016, Bilbao, Spain) (2016) Proceedings of the 2016 CBIM Academic Workshop Deirdre Fleming, Jaana Tähtinen, Patrick Lynch - The NoRD as a community of practice in research (2016)
- Marketing Theory
- The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution.
(Esitys 32nd IMP Conferencessa, 30.8.-3.9. 2016, Poznan, Poland) (2016) Deirdre Fleming, Jaana Tähtinen, Patrick Lynch - The sub-process of renegotiation during the repair of buyer-supplier relationships facing dissolution
(Paper presented at the NoRD2016, 28-30.9.2016, Noormarkku, Finland) (2016) Deirdre Fleming, Jaana Tähtinen, Patrick Lynch - Defining the Core Concepts – Necessary or Nuisance? (2015) Jaana Tähtinen
- Purchasing as market-shaping: The case of component-based software engineering (2015)
- Industrial Marketing Management
- Revisiting the Business Relationship Concept (2015) Annmarie Ryan, Jaana Tähtinen, Hans Kjellberg
- The HURMOS Project – Exploring Humour as a Strategic Tool for Creating Innovative Business. A Poster. (2015) Vuorela T, Oikarinen E-L, Hurmelinna-Laukkanen P, Tähtinen J, Ahola H, Alatalo S, Aro P, Poutiainen A, Sinisalo J, Saraniemi S, Estola E, Hyvönen P, Impiö N.
- The Role of Humor in Stories about Business Relationship Ending. (2015) Tähtinen Jaana, Ryan Annmarie
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