Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi |
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
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- Microentrepreneurs as Socially Responsible Leaders (2023)
- South asian journal of business and management cases
- A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022) Research handbook on brand co-creation: Theory, practice, and ethical implications Tähtinen Jaana, Suomi Kati
- Can we mend fences?: A model of recovery processes of SME business-to-business relationships (2022)
- Journal of Business and Industrial Marketing
- Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022) Syväri Mariia, Tähtinen Jaana, Nordberg-Davies Sini - Dimensions of e-return service quality: conceptual refinement and directions for measurement (2022)
- Journal of Service Theory and Practice
- Extending the concept of brand love with bodily dimension
(Conference abstract at the 26th Biennial NFF Conference, Örebro Universitet Novahuset 2022) (2022) NFF 2022 Conference Papers Aro Kaisa, Tähtinen Jaana - How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other?
(Paper presented at the Finnish Academy of Marketing Conference 2022) (2022) Köykkä Tanja, Tähtinen Jaana - Markkinointia meidän kaikkien parhaaksi (2022)
- Satakunnan Kansa
- The conceptual landscape of corporate sustainability and CSR
(Konferenssiabstrakti: Työelämän tutkimuspäivät 2022) (2022) Tähtinen Jaana - Ironic festival brand co-creation (2020)
- Journal of Business Research
UTU Research Portal