Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi |
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
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- (2025)
- Journal of Business ResearchJournal of Service Theory and Practice
- Skin in the game? Emotional narratives of B2B relationship recovery
(Presentation at the Nordic Academy of Management Conference (NFF) 2024) (2024) Fleming, Deirdre ; Tähtinen, Jaana; Kelliher, Felicity - Skin in the game : Emotions during the sub-processes of B2B Relationship Recovery.
(A paper presented at the Industrial Marketing and Purchasing Conference (IMP) 2024, Oulu, Finland) (2024) Fleming, Deidre; Tähtinen, Jaana; Kelliher, Felicity - Three of Three - Multiple Meanings of Corporate Social Responsibility (CSR)
(Presentation at the Industrial Marketing and Purchasing Conference (IMP) 2024, Oulu, Finland) (2024) Tähtinen, Jaana; Franzén, Riikka; Simunaniemi, Anna-Mari - (2023) Tähtinen Jaana, Holmlund, Maria
- A method to align scholarly and managerial languages
(Paper presented at the 2nd FIMAC conference, Helsinki, June 15) (2023) Tähtinen Jaana, Nyström Anna-Greta - Are Innovation Ecosystem Types Reflected in their Management?
(Presentation at the Industrial Marketing and Purchasing Group Conference (IMP) 2023) (2023) Rusanen Helena, Tähtinen Jaana, Makkonen Hannu - Emotions during the sub-processes of B2B Relationship Recovery
(Paper presented at the 39th IMP conference, Manchester, UK, Aug 23-25.) (2023) Fleming Deidre, Tähtinen Jaana - Microentrepreneurs as Socially Responsible LeadersConceptually Confused, but on a Field Level? A Method for Conceptual Analysis and its Application (2023)
- South asian journal of business and management casesMarketing Theory
- A Conceptual Analysis of Labels Referring to Brand Co-Creation (2022) Research handbook on brand co-creation: Theory, practice, and ethical implications Tähtinen Jaana, Suomi Kati
- Can we mend fences?: A model of recovery processes of SME business-to-business relationships (2022)
- Journal of Business and Industrial Marketing
- Developing a digital platform as a market shaping device for sustainability
(Presentation at the 38th Industrial Marketing and Purchasing (IMP) Conference 2022) (2022) Syväri Mariia, Tähtinen Jaana, Nordberg-Davies Sini - Dimensions of e-return service quality: conceptual refinement and directions for measurement (2022)
- Extending the concept of brand love with bodily dimension
(Conference abstract at the 26th Biennial NFF Conference, Örebro Universitet Novahuset 2022) (2022) NFF 2022 Conference Papers Aro Kaisa, Tähtinen Jaana - How do managers’ perceptions of marketing and what is counted as marketing costs reflect each other?
(Paper presented at the Finnish Academy of Marketing Conference 2022) (2022) Köykkä Tanja, Tähtinen Jaana - Markkinointia meidän kaikkien parhaaksi (2022)
- Satakunnan Kansa
- The conceptual landscape of corporate sustainability and CSR
(Konferenssiabstrakti: Työelämän tutkimuspäivät 2022) (2022) Tähtinen Jaana - Ironic festival brand co-creation (2020)
- Journal of Business Research
- (2019)
- Hautaustoimiala monin silmin (2019) Arkunteosta omaisten palveluun : J. Ala-Ahon Hautaustoimisto 130 vuotta Jaana Tähtinen
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