Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi +358 50 382 7931 Pohjoisranta 11 A Pori ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Biography
Publications 
3 of 4
- To express or not? – Emotion labour and narratives on relationship ending (2015) Jaana Tähtinen, Annmarie Ryan
(Other publication) - Modeling detoxification treatment relationships: A longitudinal case study from Finland (2014)
- Drugs and Alcohol Today
(A1 Refereed original research article in a scientific journal) - Branding activities of a micro industrial services company (2013)
- Journal of Services Marketing
(A1 Refereed original research article in a scientific journal) - Intermediary roles in local mobile advertising: Findings from a Finnish study (2013)
- Journal of Marketing Communications
(A1 Refereed original research article in a scientific journal) - Networked business model development for emerging technology-based services (2013)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - New Service Development: The Supplier Capability Approach (2013)
- Journal of Management and Strategy
(A1 Refereed original research article in a scientific journal) - Intradepartmental faculty mentoring in teaching marketing (2012)
- Journal of Marketing Education
(A1 Refereed original research article in a scientific journal) - Putting critical realism to work in the study of business relationship processes (2012)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Relationship Ending from the Perspective of the Non-Initiator (2012)
- Journal of Customer Behaviour
(A1 Refereed original research article in a scientific journal) - A network perspective on business models for emerging technology-based services (2011)
- Journal of Business and Industrial Marketing
(A1 Refereed original research article in a scientific journal) - Network actors' participation in B2B SME branding (2011)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Sustainable SMEs network utilization: The case of food enterprises (2011)
- Journal of Small Business and Enterprise Development
(A1 Refereed original research article in a scientific journal) - The involvement and influence of emotions in problematic business relationships (2011)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Corporate brand building in different stages of small business growth (2010)
- Journal of Brand Management
(A1 Refereed original research article in a scientific journal) - Managing competitive bidding in the Finnish healthcare sector (2010) Kai Härkönen, Pauliina Ulkuniemi, Jaana Tähtinen
(A1 Refereed original research article in a scientific journal) - Twists and turns of triadic business relationship recovery (2009)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Retailers' different value perceptions of mobile advertising service (2007)
- International Journal of Service Industry Management
(A1 Refereed original research article in a scientific journal) - Roles for managing in mobile service development nets (2007)
- Industrial Marketing Management
(A1 Refereed original research article in a scientific journal) - Business model scenarios in mobile advertising (2006)
- International Journal of Internet Marketing and Advertising
(A1 Refereed original research article in a scientific journal) - Business relationships facing the end: Why restore them? (2006)
- Journal of Business and Industrial Marketing
(A1 Refereed original research article in a scientific journal)
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