Jaana Tähtinen
Prof.
Turku School of Economics, Marketing jaana.tahtinen@utu.fi ORCID identifier: https://orcid.org/0000-0002-5887-7804 |
Areas of expertise
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Business-to-Business Marketing; Business relationship dynamics; Network management; Emotions in business; Customer perceived value; Corporate branding, CAM
Biography
Publications 
3 of 8
- (2019)
- Marketing Theory
(A1 Refereed original research article in a scientific journal) - Hautaustoimiala monin silmin (2019) Arkunteosta omaisten palveluun : J. Ala-Ahon Hautaustoimisto 130 vuotta Jaana Tähtinen
(B2 Non-refereed book chapter or chapter in a compilation book) - Ecopreneurial ventures' networked innovation commercialization
(presentation at the 34th IMP Conference) (2018) Mariia Syväri, Jaana Tähtinen
(Other publication) - Repair processes in business relationships (2018) Fleming D, Tähtinen J, Lynch P
(Other publication) - Understanding the process of repair in dissolving business relationships (2018) Fleming D, Tähtinen J, Lynch P
(Other publication) - Business Relationship Dynamics as Stability and Change (2017) Jaana Tähtinen, Maria Holmlund
(Other publication) - Ironic festival branding (2017) The 24th Nordic Academy of Management Conference Kati Suomi, Mervi Luonila, Jaana Tähtinen
(Other publication) - Narrating City Futures: On the formation of sponsorship networks and their role in realising the tourism benefits of hosting cultural mega-events (2017) Proceedings of the Heritage, Tourism and Hospitality International Conference HTHIC 2017 September 27-29, 2017 Pori, Finland Annmarie Ryan, Catherine Morel, Mervi Luonila, Jaana Tähtinen
(A4 Refereed article in a conference publication ) - Research agenda with empirical results of using humour strategically in business (2017) Yrittäjyyskasvatus – Tulevaisuuden siltojen rakentaja ja raja-aitojen murtaja? 11. Yrittäjyyskasvatuspäivät 2017 Oulussa, Artikkelikirja Taina Vuorela, Eeva-Liisa Oikarinen, Pia Hurmelinna, Helena Ahola, Päivi Aro, Sari Alatalo, Anne Poutiainen, Saila Saraniemi, Eila Estola, Pirkko Siklander, Jaana Tähtinen, Jaakko Sinisalo
(D3 Article in a professional conference publication) - How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice (2016)
- Marketing Theory
(A1 Refereed original research article in a scientific journal)
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