Eija Kulju - UTU Research Portal - UTU Research Portal

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Eija Kulju

- Doctoral Researcher,
Department of Life Technologies (Faculty of Technology)

eija.e.kulju@utu.fi

ORCID identifier: https://orcid.org/0009-0002-7956-6543

Publications

Liking and not Liking—Understanding the Package Preference with Eye-Tracking (2026) Advances in Advertising Research XV Pajuranta, Katariina; Ahonen, Jarmo J.; Lehtinen, Liisa; Kulju, Eija; Hakala, Ulla

(A3 Refereed book chapter or chapter in a compilation book)