Markus Zimmer
Master of Science

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Areas of expertise
Digital Transformation; Institutionalism and Organisational Change; Digital Infrastructure; Strategy-as-practice; Improvisation;


In my research as a doctoral student, I conduct an ethnographic study at a large German car manufacturer undergoing digital transformation. By this, I seek to unpack how the car manufacturer's organisational activities enact its digital transformation process. A focal point of my research is on the car manufacturer's strategy making for digital transformation strategy, organisational change and the evolution of its digital infrastructure. For this, I draw on different theories and streams of research such as improvisation theory and institutional theory.


Last updated on 2021-09-09 at 17:31