Markus Zimmer
Master of Science


markus.zimmer@utu.fi




ORCID identifier: https://orcid.org/0000-0003-1499-5427

LinkedIn Profile

ResearchGate Profile



Areas of expertise
Digital Transformation; Institutionalism and Organisational Change; Digital Infrastructure; Strategy-as-practice; Improvisation;

Research

In my research as a doctoral student, I conduct an ethnographic study at a large German car manufacturer undergoing digital transformation. By this, I seek to unpack how the car manufacturer's organisational activities enact its digital transformation process. A focal point of my research is on the car manufacturer's strategy making for digital transformation strategy, organisational change and the evolution of its digital infrastructure. For this, I draw on different theories and streams of research such as improvisation theory and institutional theory.



Publications


Last updated on 2021-09-09 at 17:31