Jan Pfister is a Swiss academic who holds the position of Associate Professor of Management Accounting at the Department of Accounting and Finance at Turku School of Economics. He is also an Affiliated Researcher at Stockholm School of Economics.

Jan leads an international research project, funded by a half-million-euro grant from the Research Council of Finland (2022-2026), aimed at introducing a new paradigm in performance management theory and practice. This project challenges the widely ingrained assumptions of "economic man" (“homo economicus”) by promoting prosociality as a key driver of organizational performance and sustainability, drawing on evolutionary science for its foundation.

Specializing in interdisciplinary qualitative field research, he utilises psychology, sociology, and anthropology to interpret empirical data and bridge the gap between theory and practice. Co-authored with Kari Lukka, a career highlight was his publication of the first interpretive qualitative field study in The Accounting Review, a leading U.S. journal typically focused on quantitative positivist research.

He contributes to the academic community as a reviewer for multiple journals and serves on the editorial boards of the Accounting, Auditing, and Accountability Journal, Journal of Accounting and Organizational Change, and Qualitative Research in Accounting and Management. Additionally, he is a member of the International Committee of the Management Accounting Section (MAS) of the American Accounting Association (AAA), a member of the New Paradigm Coalition, and chairs the Seminar in Interdisciplinary Accounting Research (SIAR).

Jan offers executive modules on performance measurement and management, has served as a keynote speaker, and has been teaching at various levels. He has been supervising several PhD students and welcomes new ones, particularly those interested in exploring the prosocial paradigm (see below).

Before joining the University of Turku, Jan held a permanent position at Lancaster University Management School and spent two years as a visiting scholar at the University of California, Berkeley. He holds a Docentship from the University of Jyväskylä and earned his Doctorate from the University of Zurich. His dissertation, published as a book by Springer, included a paper that received the Best Paper by PhD Student Award at the Ethics Symposium of the American Accounting Association. Based on the book, Financial Executives International disseminated an issue alert to its members.