Joni Salminen
Postdoctoral researcher
Digital marketing, startups, platforms, personas
Marketing, Human-Computer Interaction, Technology
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
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- Findings of a user study of automatically generated personas (2018) CHI EA '18 Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems Joni Salminen, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Bernard J. Jansen
- Fixation and Confusion - Investigating Eye-tracking Participants' Exposure to Information in Personas (2018) CHIIR '18: Proceedings of the 2018 Conference on Human Information Interaction & Retrieval New Brunswick, NJ, USA — March 11 - 15, 2018 Salminen J, Jansen BJ, An JS, Jung SG, Nielsen L, Kwak H
- From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas (2018)
- First Monday
- Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data (2018)
- ACM Transactions on the Web
- Inter-rater agreement for social computing studies (2018) 2018 Fifth International Conference on Social Networks Analysis, Management and Security (SNAMS) Joni O. Salminen, Hind A. Al-Merekhi, Partha Dey, Bernard J. Jansen
- "Is more better?": Impact of multiple photos on perception of persona profiles (2018) CHI '18 Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems Joni Salminen, Lene Nielsen, Soon-Gyo Jung, Jisun An, Haewoon Kwak, Bernard J. Jansen
- Leveraging Online Social Media Data for Persona Profiling
(Qatar Foundation Annual Research Conference 2018 abstract) (2018) Qatar Foundation Annual Research Conference Proceedings Bernard J. Jansen, Soon-gyo Jung, Joni Salminen, Jisun An, Haewoon Kwak - Neural network hate deletion: Developing a machine learning model to eliminate hate from online comments (2018)
- Lecture Notes in Computer Science
- Online Hate Interpretation Varies by Country, But More by Individual: A Statistical Analysis Using Crowdsourced Ratings (2018) 2018 Fifth International Conference on Social Networks Analysis, Management and Security (SNAMS) Joni Salminen; Fabio Veronesi; Hind Almerekhi; Soon-Gvo Jung; Bernard J. Jansen
- Persona perception scale: Developing and validating an instrument for human-like representations of data (2018) CHI EA '18 Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems Joni Salminen, Haewoon Kwak, João M. Santos, Soon-Gyo Jung, Jisun An, Bernard J. Jansen
- Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms (2018) Collaborative Value Co-creation in the Platform Economy Nicolas Gach, Joni Salminen, Valtteri Kaartemo
- Reports of the Workshops Held at the 2018 International AAAI Conference on Web and Social Media (2018)
- Ai Magazine
- Research Roadmap for Automatic Persona Generation: Principles and Open Questions
(Confernce abstract: Machine Learning and Data Analytics Symposium 2018) (2018) Salminen J, Jansen BJ, An J, Kwak H, Jung S-D - To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy
(Presentation at the 13th Global Brand Conference 2018) (2018) Juuso Lyytikkä, Joni Salminen, Bernard J. Jansen - What We Read, What We Search: Media Attention and Public Attention Among 193 Countries (2018) Proceedings of the 2018 World Wide Web Conference Haewoon Kwak, Jisun An, Joni Salminen, Soon-Gyo Jung, Bernard J. Jansen
- With or without super platforms? Analyzing online publishers’ strategies in the game of traffic (2018)
- Lecture Notes in Computer Science
- Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings (2017)
- Proceedings of the International Conference on Electronic Business
- Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users (2017) 2017 5th International Conference on Future Internet of Things and Cloud Workshops (FiCloudW) Joni Salminen, Sercan Sengün, Haewoon Kwak, Bernard Jansen, Jisun An, Soon-Gyo Jung, Sarah Vieweg, D. Fox Harrell
- Inferring social media users’ demographics from profile pictures: A Face++ analysis on Twitter users (2017)
- Proceedings of the International Conference on Electronic Business
- Problems of Data Science in Organizations: An Explorative Qualitative Analysis of Business Professionals’ Concerns (2017)
- Proceedings of the International Conference on Electronic Business
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