Joni Salminen
Postdoctoral researcher
joni.salminen@utu.fi Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3230-0561 |
Areas of expertise
Digital marketing, startups, platforms, personas
Digital marketing, startups, platforms, personas
Research community or research topic
Marketing, Human-Computer Interaction, Technology
Marketing, Human-Computer Interaction, Technology
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications 
8 of 12
- The future of data-driven personas: A marriage of online analytics numbers and human attributes (2019) Proceedings of the 21st International Conference on Enterprise Information Systems - (Volume 1) Joni Salminen, Soon-gyo Jung, Bernard Jansen
(A4 Refereed article in a conference publication ) - Using machine learning to predict ranking of webpages in the gift industry: Factors for search-engine optimization (2019) icist 2019: Proceedings of the 9th International Conference on Information Systems and Technologies Joni Salminen, Juan Corporan, Roope Marttila, Tommi Salenius, Bernard J Jansen
(A4 Refereed article in a conference publication ) - Anatomy of online hate: Developing a taxonomy and machine learning models for identifying and classifying hate in online news media (2018) Proceedings the twelfth International Conference on Web and Social Media, ICWSM 2018 Joni Salminen, Hind Almerekhi, Milica Milenković, Soon-gyo Jung, Jisun An, Haewoon Kwak, Bernard J. Jansen
(A4 Refereed article in a conference publication ) - Are personas done? Evaluating their usefulness in the age of digital analytics (2018)
- Persona Studies
(A1 Refereed original research article in a scientific journal) - Assessing the Accuracy of Four Popular Face Recognition Tools for Inferring Gender, Age, and Race (2018) Proceedings of the Twelfth International AAAI Conference on Web and Social Media (ICWSM 2018) Soon-Gyo Jung, Jisun An, Haewoon Kwak, Joni Salminen, Bernard J. Jansen
(A4 Refereed article in a conference publication ) - Automatically Conceptualizing Social Media Analytics Data via Personas (2018) Proceedings of the Twelfth International AAAI Conference on Web and Social Media (ICWSM 2018) Soon-gyo Jung, Joni O. Salminen, Jisun An, Haewoon Kwak, Bernard J Jansen
(A4 Refereed article in a conference publication ) - Automatic Persona Generation (APG): A Rationale and Demonstration (2018) Proceedings of the 2018 Conference on Human Information Interaction & Retrieval Soon-gyo Jung, Joni Salminen, Haewoon Kwak, Jisun An, Bernard J. Jansen
(A4 Refereed article in a conference publication ) - Combining behaviors and demographics to segment online audiences: Experiments with a youtube channel (2018)
- Lecture Notes in Computer Science
(A4 Refereed article in a conference publication ) - Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data (2018)
- Social Network Analysis and Mining
(A1 Refereed original research article in a scientific journal) - Determining online brand reputation with machine learning from social media mentions: A study in the banking context
(Presentation at the 13th Global Brand Conference 2018) (2018) Rantanen A, Salminen J, Jansen BJ
(Other publication)
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