Joni Salminen
Postdoctoral researcher
joni.salminen@utu.fi Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3230-0561 |
Areas of expertise
Digital marketing, startups, platforms, personas
Digital marketing, startups, platforms, personas
Research community or research topic
Marketing, Human-Computer Interaction, Technology
Marketing, Human-Computer Interaction, Technology
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications 
2 of 12
- Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas (2022)
- Behaviour and Information Technology
(A1 Refereed original research article in a scientific journal) - Which message? Which channel? Which customer? Exploring response rates in multi-channel marketing using short-form advertising (2022)
- Data and Information Management
(A1 Refereed original research article in a scientific journal) - Who is in the sample? An analysis of real and surrogate users as participants in user study research in the information technology fields (2022)
- PeerJ Computer Science
(A2 Refereed review article in a scientific journal ) - All About the Name: Assigning Demographically Appropriate Names to Data-Driven Entities (2021) Proceedings of the 54th Hawaii International Conference on System Sciences 2021 Jung Soon-Gyo, Salminen Joni, Jansen Bernard J.
(A4 Refereed article in a conference publication ) - A Survey of 15 Years of Data-Driven Persona Development (2021)
- International Journal of Human-Computer Interaction
(A1 Refereed original research article in a scientific journal) - Automatically Mapping Ad Targeting Criteria between Online Ad Platforms (2021) The proceedings of the 54th Hawaii International Conference on System Sciences 2021 Salminen Joni, Jung Soon-Gyo, Jansen Bernard J.
(A4 Refereed article in a conference publication ) - Comparing persona analytics and social media analytics for a user-centric task using eye-tracking and think-aloud (2021) CHItaly 2021: 14th Biannual Conference of the Italian SIGCHI Chapter Salminen Joni, Şengün Sercan, Jung Soon-Gyo, Jansen Bernard
(A4 Refereed article in a conference publication ) - Helping Professionals Select Persona Interview Questions Using Natural Language Processing (2021)
- Lecture Notes in Computer Science
(A4 Refereed article in a conference publication ) - Instilling Knowledge Claims of Personas from 346 Research Articles (2021)
- Extended abstracts on human factors in computing systems
(Other publication) - Manual and automatic methods for user needs detection in requirements engineering: Key concepts and challenges (2021) 2021 International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME) Salminen Joni., Jung Soon-Gyo, Jansen Bernard J.
(A4 Refereed article in a conference publication )
UTU Research Portal