Joni Salminen
Postdoctoral researcher
joni.salminen@utu.fi Rehtorinpellonkatu 3 Turku ORCID identifier: https://orcid.org/0000-0003-3230-0561 |
Areas of expertise
Digital marketing, startups, platforms, personas
Digital marketing, startups, platforms, personas
Research community or research topic
Marketing, Human-Computer Interaction, Technology
Marketing, Human-Computer Interaction, Technology
Biography
I'm interested in personas, online platforms, digital marketing, and technology startups. Always open for collaboration. Contact: joolsa@utu.fi
Publications
- Viral coefficient : Unveiling the Holy Grail of online marketing (2012) Theoretical and Applied Aspects of Cybernetics: Proceedings of the 2nd International Scientific Conference of Students and Young Scientists Joni Salminen, Aarni Hytönen
(B3 Non-refereed article in a conference publication) - What is business failure? : A philosophical perspective (2012) Salminen, J.
(B3 Non-refereed article in a conference publication)



