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Department of Marketing and International Business

University of Turku » Turku School of Economics

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When and why does the name of the brand still matter?: Developing the temporal dimension of brand name equity theory (2017)
Who are you calling old? Revisiting notions of age and ability amongst older entrepreneurs (2011)
Who endorses whom? Meanings transfer in celebrity endorsement (2010)
Why do we resist equality, diversity, and inclusion? Rethinking EDI from an evolutionary psychology perspective
(Presentation at the European International Business Academy Annual Conference (EIBA) 2024) (2024)
(Work)life after work? : Older entrepreneurship in London – motivations and barriers (2012)