Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business 
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Publications
- Value-Driven Buying: Constituents and Contingencies (2018)
 - Value for business customers: what are they? How are they created? (2014)
 - Value networks in new service development: evidence from a coordinator organization (2011)
 - Value system perspective on service innovation (2012)
 - Vanhusten asema yhteisöissä heikkenee (2018)
 - Verkostot kaupallistamista edistämässä (2014)
 - Viewed by too many or viewed too little: Using information dissemination for audience segmentation (2017)
 - Viral coefficient : Unveiling the Holy Grail of online marketing (2012)
 - Visioning for radical innovation in business networks – developing methods for networked foresight (2017)
 - Visioning for radical innovation in networks: developing methods for networked foresight (2022)
 



