Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Using artificially generated pictures in customer-facing systems: an evaluation study with data-driven personas (2022)
- Using machine learning to predict ranking of webpages in the gift industry: Factors for search-engine optimization (2019)
- Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process (2012)
- Value Co-creation in Re-branding Tourism Destinations - A Case Study from Two Tourism Business Networks (2015)
- Value co-creation in solution networks (2013)
- Value co-creation within buyer-seller relationships in knowledge-intensive business services (2010)
- Value-Driven Buying: Constituents and Contingencies (2018)
- Value for business customers: what are they? How are they created? (2014)
- Value networks in new service development: evidence from a coordinator organization (2011)
- Value system perspective on service innovation (2012)
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