Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- To use branded keywords or not? Rationale of professional search-engine marketers for brand bidding strategy
(Presentation at the 13th Global Brand Conference 2018) (2018) - Toward a contextualized understanding of inside sales: the role of sales development in effective lead funnel management (2023)
- Toward a customer-centric perspective of customer experience (2020)
- Toward a goal-oriented view of customer journeys (2020)
- Towards a contextual understanding of B2B salespeople's selling competencies – An exploratory study among purchasing decision-makers of internationally-oriented technology firms (2015)
- Towards a Measurement Scale of Organizational Readiness for Personas (Extended Abstract) (2021)
- Towards Entrepreneurial Internationalisation through Negative and Positive Experiences: Are near-failure cases a blessing? (2011)
- Towards Improved Performance: A Model for Testing Email Newsletter Design (2016)
- Tracing for one voice – the 5Cs of communication in place branding (2014)
- Tracking the emotional in consumption (2016)
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